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In sum, the freeloader problem in the context of work and production seems very real, but the concept of "freeloading" in a consumer market makes absolutely no sense. It's just consumers paying it forward for other consumers. This is a non-problem conjured in order to justify companies polluting the internet airwaves with noise, and for those rentiering via platform-provision to feel like they are solving a real problem rather than just capturing the commons to make money, whenever they attempt to paywall or lock people out.