@Johncdvorak @adam #relistening
Ep. 28, linked to above. Re: how value for value begins.
Starting around maybe an hour 25 in or so... John and Adam discuss the BBC model and things like how Top Gear can't exist in a normal "commercial" model because they (top gear) may cut a Toyota in half to make a desert crossing limo (and Toyota doesn't want to support that).
Thusly, you can't talk whatever shit you want and have sponsorships.
The real start, on No Agenda, of the value for value model.