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Eventually the answer became clear: No, you don't tweet about your lunch. You don't talk about your boring day. You shut up and consume the content of other people who are more interesting than you. It became clear that only a tiny fraction of people produce the majority of content on social media, and the rest are there to watch.

Sites like Instagram and TikTok are successful because they focus on this by making sure the watchers always have an endless stream of content to consume.