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@mattly I spend zero time on LinkedIn. Never saw the point of it, only signed up to keep in touch with old coworkers but that's not what it turned out to be for and now I just do my best to ignore it. Anyway these dark patterns seem to be folks trying to growth hack their personal brand like they were a big brand with millions of customers. YouTube is where I consume most of my social media, and the patterns there are very annoying. Like posting a video with a title so long you can't read the end of it so you have to click and watch to see what the topic really is - basically the definition of clickbait. The one that really pisses me off is when someone is A/B testing their title and/or thumbnail, so my memory of whether I saw it before is no longer reliable. Then there's the no-value-added reaction video (watch me watch a video but not add anything substantial). But what I hate most is background music. I have stopped watching channels with content I love because listening to a 10-second loop of perky oboe music for 20 minutes while trying to make out what someone is saying does things to my brain that are too painful to discuss.