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X (formerly Twitter) is introducing supposedly unblockable ads. They have also implemented a "feature" where you cannot report these ads.

Interestingly, X does not reveal the sources behind these ads. According to Mashable, the content being promoted in these ads resembles spam and low-quality "chumbox" advertising. These are usually clickbait ads found at the bottom of posts on content farm sites, as popularized by native ad networks like Taboola.

It seems that X is resorting to these measures because they are unable to secure premium advertisers.

https://mashable.com/article/twitter-x-new-clickbait-ad-format