For those unfamiliar with html: the href section, everything between href=" and "> is the real link, and the section between > and </a> is the display text
This html feature is useful so that a link can display as smething like "Read more", "Profile", "Wiki" etc, but in this case it is misused.
Google tracks people that are not using any of their products by adding hidden tracking links to exports without designer knowledge or end user consent.