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The new bit of news to me out of @pluralistic's writeup of Google's enshittification is adding hidden terms to a user's search to trigger ads.

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

I'm surprised the details made it into the public. The article also mentions how techbros tend to label their clandestine conversations as "I'm doing a crime here" as well. It very much makes me think of Trump and how he wants people to know he is doing a crime but does not want to suffer any negative consequences.