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Wow. That’s a shitty move.

“Say you search for ‘children’s clothing.’ Google converts it, without your knowledge, to a search for ‘NIKOLAI-brand kidswear,’ making a behind-the-scenes substitution of your actual query with a different query that just happens to generate more money for the company.”

Ka-ching!

https://www.wired.com/story/google-antitrust-lawsuit-search-results/