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@clive @tim So literally no one asked but I have strong opinions about this, which I’ll sum up as: “Content” is the correct term and in fact the *only* useful one for describing many structures of design and delivery. (I think you two agree there.)

The problem is that as software ate the world, venal people got control of the money, heard that usage, and learned that they could go a long way by treating all art, editorial, everything, as a fungible space-filler.