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@tim

Sure, I take your point

One could avoid saying “culture” if it seems too thusly broad

But so is calling a film, a song, a book, a tweet, or a TV show “content”

Unless we’re specifically discussing the network in which these pieces of human expression reside — ie the ground and the figure, the database and the data within, in which case “content” *can* be a useful term — “content” is maddeningly vague