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If you want to avoid climate policy backlash, you must put social justice at the center of your #climate policy.

Demanding everyone puts heat pumps in their house if they can't afford them invites backlash.

Asking auto workers to support the EV transition while you don't have their back invites backlash.

Expecting farmers to suddenly do things differently invites backlash.

Levying a fee for entering a #ULEZ zone without providing viable alternatives to travel by car invites backlash.