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The long tail was a revelation as an idea and a revolution in commerce. Part of what made commerce on the internet different was that on the internet you could leverage the long tail. Whole types of businesses came into existence or rose to prominence by realizing many tiny transactions could dwarf blockbusters.

Fundamentally, Patreon is a long tail business. It doesn't sell a million of something at $100 a pop; it doesn't sell 10 million of something at $10 a pop. It sells ("sells") millions upon millions of different things at $1 a pop.