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"Fall in Love with the Problem, Not the Solution – A Handbook for Entrepreneurs" is a fantastic title for a book.

I see what they're getting at, don't get stuck in path dependency, don't marry the solution, identify the needs actually being fulfilled, not the specific tasks people happen to have come up with to reach that goal, etc.

At the same time, as a book for entrepreneurs you half expect to see this sentence in there: "if you love the problem enough and embrace it, you can become part of the problem, and that's where sustainable successful entrepreneurship lives"