Money spent buying things is good for an economy & even stands a chance of increasing egalitarianism. Money invested is far more chaotic— When people run out of things to buy they must invest. When invested in you must shape your actions to serve the imagined bottom line. Perhaps enacting cruelty that you’d never bother with for your own money.
The corporation opens its eyes, becomes a sentient creature of abstractly defined desires. The first AI running on a computer of thousands of people.