In 1997, when we still had 56k modems, if your website took 10 seconds to load, you lost most of your users. Today, Outlook spins for 20 seconds on a 300 Mbps connection, despite being in cache, and everyone is somehow fine with this regression.
This is without counting the lengthy SSO loop that we need to repeat every morning, because "remember me" is also no longer a feature in 2023, it seems.