I actually still think that instances built around specific projects is the way to go. Psychologically, I think having more or less closed instances that are there to announce things about your project on your domain name over fedi is an extremely effective way to structure this, and I’m not sure that the key-based Nostr can really replicate that. There’s something about @announce@edgyname.band publishing a link to where to get tickets that @0119673ab393069144b8d91ff5f143ece90bf315d6ca3f08976157d6c9ac7a39 just ain’t going to be able to compete with.