@malwareminigun Google, the company, makes Google, the search engine. Which is why, as much as it is a search engine, it is also a real time bidding engine for people’s attention and a funnel for their data. You can no more separate Google, the company, from Google, the search as engine, as you can Google, the search engine, from Google, the auctioneer of people’s attention, and Google, the farmer of people’s data.