Prof. Catherine Flick@Npars01 yeah, so this (especially 2) takes time to filter back up the chain, cost benefit analyses etc. I mean I'm no social media marketer expert but I know it's even taking ages for universities to move off twitter too - and they really should be at the forefront. They want to "wait and see" and "see which platform wins" etc. before making a shift. It's not so easy to shift the momentum (I don't disagree with what you say though! just that it takes a lot to steer these ships)
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