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@CatherineFlick

Brands can do what they've always done.

1. Hire influencers to promote products on social media.

2. Brands can pay for a fediverse instance of their own and folks who are fans of a product can follow.

3. Those who don't want to follow brands can block or mute.

Most of all, it gives both brands and consumers a choice.

Twitter isn't doing that for either brands or consumers.