The Small Web is the personal web. It’s the peer-to-peer web.
There’s no concept of ‘users’ on the Small Web. You own and control your own place on it. With your place, you can be public should you so desire and follow each other’s activity but you can also be private – actually private, i.e., communicate via end-to-end encrypted messages.
It’s very early days and it’s not ready for use yet but you can find out more and follow along:
https://ar.al/2020/08/07/what-is-the-small-web/
https://ar.al/2023/02/20/end-to-end-encrypted-kitten-chat/