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@inthehands Sure, but _obviously_ both consumers and companies behave economically irrationally all the time. Is there any economist who would earnestly claim that this is not true? That would mean branding doesn't matter! That dark patterns don't work! We can plainly see that they do.

I don't know that much about how actual economists think about things but it's hard for me to imagine that the rational actor of economics is much different from the frictionless spherical cow of physics.