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…WTF is “Harvest Cheddar?” Are they suggesting cheddar grows on trees? They comb the fields of cheddar plants, looking for the cheesiest morsels still ripe on the vine?

Or do they mean that they make this cheddar only in the autumn, then freeze it for year-round desiccation into cheesy powder that still carries with it the crisp chill of October?

Marketing. 🙄

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