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Warning: this sociology paper by Mike Michael is a rabbit hole, leading to other rabbit holes - fascinating, occasionally hilarious & sometimes downright bizarre...

It's about what the author calls "lay metrology".

That's describing measurements in terms that are presumed to give lay people a sense of the proportion - like saying something's "twice the size of Wales"....

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https://journals.sagepub.com/doi/full/10.1177/09636625231186782