Whoa! BBC has set up their own instance (http://social.bbc) in #fediverse / #mastodon ! 😲👏
https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub
It is such a no-brainer for media, academic & govt orgs to own their identity AND platform on social media. Nothing really beats "user@domain".