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An important thing to understand is that we are only at the beginning of the data center boom. If data grows as expected, we will have 20 times more data centers in 2035 than we have today.

Data growth is out of control, and its going to get even crazier with AI, 5G, IoT, etc. Most organizations have no idea how much data they're producing, how much they're storing, and how much data waste they have. (Hint: 90% of stored data is waste.)