I mean, you could argue that the birdsite brand was one of the most valuable things about the company Apartheid Clyde bought ("tweet" became a part of the English language, for God's sake!).
In a rather amusing footnote, Indonesia has gone and blocked the birdsite's new website: https://www.aljazeera.com/economy/2023/7/26/elon-musks-x-com-blocked-in-indonesia-under-curbs-on-porn