@p @mia @not_br549 @mischievoustomato @smug @karolat oh, right, the physical media with a time limit, I remember that, and I remember it failed miserably.

I think the biggest problem is taking away people's point of reference:
Back in the day you could buy a regular DVD player, then you could rent a DVD movie for a couple weeks, or you could just buy a DVD movie and watch it whenever you wanted. The option they gave was to buy a more expensive equipment with the shittiest DRM ever, so people could compare the two and see that DIVX sucked.

Nowadays, people (normies) don't have a good point of reference anymore. They can pay monthly for many streaming services to be able to watch their series and there is not really any good option for controlling your media (except pirating, but normies were conditioned into thinking that piracy is bad). Actually, streaming services were considered an upgrade from cable TV, since you would pay but "at least you can watch things anytime you want instead of waiting the TV channels to show it".