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The hardest part in trying to write about #Threads is figuring out how to compassionately describe both sides of the divide.

On one hand, I’m rooted in the #Fediverse camp and you have all seen me making fun of the cringe and status-chasing on Threads.

On the other hand, I’m a marketer and a long-time lover of many mainstream web spaces. I don’t hate a lot of popular culture. And I missed so many of the people who only now migrated from #Twitter.

So how do I approach this with kindness?