D. Elisabeth GlasscoIn 1976, Reagan sought the GOP nomination against the incumbent Gerald Ford. Reagan's campaign was on the ropes until the primaries hit the Southern states, where he won his first key victory in NC. Throughout the South that spring and summer, Reagan portrayed himself as Goldwater's heir while criticizing Ford as a captive of Eastern establishment Republicans fixated on forced integration.
Reagan lost the nomination to Ford in 1976.
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