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The important thing about this "bigness" however is: the numbers on CSE are inflated. If you have 1m followers, your actual reach is just a fraction of that. CSE will generously count bots, inactive & duplicate accounts towards your audience, while not guaranteeing that your content is really shown to all your subscribers. Everyone knows that the numbers are fake, but due to deliberate intransparency, CSE & influencers gets away with them.