Embed Notice

🧵 [2 / 4]

Here's the thing: Twitter is not doing well, Meta wants its userbase, but is late to the party. Mastodon and Bluesky already have a headstart, so Zuckerberg had his community managers canvas from door to door to get celebrities on board, federate with the fediverse and dumped a good portion of Instagram into his new service. All this, so Threads would not start and end as a ghost town.