I wasn't gonna mention Very Rich People again, but I notice occasionally people go "Huh. Why's the press always talking about Mastodon 'failing'?"
Well. Most big news outlets have shareholders, right?
And the biggest social media sites have shareholders, right?
And most Very Rich People own shares in all sorts of things, in each others' companies and whatnot.
And it's hard to find out who owns what.
See where I'm going with this?
Just a hunch.