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@scorpil Because Facebook is, first and foremost, in the business of selling adverts and demographic information to advertisers. In order to do that they need something to entice people to the site. Traditionally they have done this by managing a large social media platform. This requires them to spend money on servers and engage in moderation, which is hard.

But without content, no ad revenue.

What they’re literally doing here is simply outsourcing the data centre and moderation requirement to tens of thousands of fediverse admins while they sell OUR USERS to advertisers.

And I’m not working for fucking Facebook for free.