I love all the #IndieWeb and #SmallWeb talk but I still don't see a lot of discussion of how to get The Average User (doesn't code, doesn't want to learn) into it. I stand on a fence line where I know just enough to tinker on my own site, but I can't seem to haul "regular" people over the fence - they're too intimidated and they aren't interested in the work. A lot of people already over the fence don't seem to notice that whole excluded group anymore. So...we just leave them? Is that the plan?