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I mean, I suppose that's all part of the balance between how far the artist reaches out to the audience and to what extent they demand the audience come to them. That's where the entitlement of the band in the article gets obnoxious, but that aside, what this really means is adjusting your music to better suit the environment and listening habits that subscription platforms foster, which puts the idea of authenticity that this article mocks a little into slightly harsher focus.