Reddit's core product was effectively completed about 12 years ago. Since then they've tried so many different things that their community doesn't give a shit about at best and abhors at worst. This most recent move is a pretty obvious attempt to kill third party clients and force adoption of their vastly inferior native app in order to drive ad revenue. Given that reddit owes literally all of its success to a revolt against digg's anti user policies, let's see how this plays out.