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In the 2000s, more and more of the Internet became centralized. There were numerous reasons for this, among them:

1. The growth of cloud computing
2. The adoption of mobile devices that required the computational resources of cloud computing
3. The growth of Internet platforms instead of protocols
4. The emergence of building public services based on private and for-profit proprietary APIs

No where was this trend more apparent than in the realm of social media.

Modern social media grew in tandem with cloud computing, often built first for mobile interfaces, often requiring an app, with an ecosystem requiring APIs associated with that app.

This is how the whole world centralized around Instagram, Facebook, Twitter -- the rest of Big Social.

#LearnFediverse