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@atomicpoet@calckey.social Meta / Faceboook for all their flaws has an uncanny ability of seeing whether the “puck is going,” that is where the Socialverse is heading towards.

It’s why they bought out WhatsApp & Instagram, & it’s also why they mimick Snapchat & TikTok.

The fact that they chose ActivityPub over AT Protocol (a no brainer if you ask me) is not due to copyright reasons or lacking technical skill, it’s because of all the centralized platforms around (there are many!), they saw the Socialverse embracing the Fediverse in the not so distant future, so they are skating to where the puck is going.

I believe the reason they are launching a separate product is to test out the waters before integrating Facebook & Instagram into the Fediverse. Meta would not commit resources towards Barcelona/P92 in the midst of layoffs if they did not view the Fediverse as a credible threat.

I believe the primary reason they are launching now is because numerous companies & platforms will be entering the Fediverse, & Meta is scared of the potential threat to their business. Automattic (company behind WordPress, Tumblr, BuddyPress, etcetera) alone can threaten their future dominance of the Fediverse.

Meta is scared right now (as they should be), but they are preparing to enter the Fediverse out of fear they could lose against it as nothing is guaranteed.