@youronlyone for me it's fine to describe something new by referencing something known to the audience. What is not fine is forgetting to add the "but..." part of the reference 🙃. For example, #pixelfed is like #Instagram *but...* (decentralized, ad-free ...etc). #Mastodon is like #Twitter but without the fascists and so on. Until there's enough awareness/recognition of those products/platforms on their own.