At some point, voters have to do the work. At some point, voters have to decide what they personally stand for, and they have to assess candidates and parties, and figure out which one is closer. They can’t be handheld in that process and pulled along one by one.
Having a society of 330 million people is complicated and messy, and voters have to be willing to step up and do the tiniest part, reading a voter guide or asking a question, talking to friends or even phonebank callers. Something.