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I think the fundamental reason why we keep seeing more and more bullshit protocols and projects pop up like this is one fundamental mindset: a refusal to attribute the problems of the modern internet solely to capitalism.

The fact is that our protocols we have today generally work pretty great. The choice of protocols hasn't made the internet what it is today. It's the fact that unrestrained, late-stage neoliberal capitalism is reaching its logical conclusion: corporate control of commons.