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Believe it or not, the *key apps, are on a faster growth trajectory than Bluesky.

Yes, Bluesky is limiting its growth through invite codes -- in order to drum up a sense of exclusivity. But they also have millions of dollars in funding, the love of the Tech press, and influencers.

The *key apps have little funding, are ignored by the tech press, and have spread entirely by word of mouth.

This is a story no one is talking about.