I know this is old news, but the loss of auto sharing to Twitter with Wordpress really dilutes the value of Twitter and is a loss for content creators. Why stay on a platform that is hostile to creators, especially now since without subscribing to Twitter Blue, your posts will not receive the reach it once did, besides the platform becoming unstable.
My goal when I created my own instance is to carve out a safe place for Anime bloggers and other content creators who create stuff around Japanese media in addition to Japanese-media fans (e.g. Anime/Manga/etc). The thing is, Mastodon can look intimidating, which is why I set up a Calckey instance as an alternative as Misskey takes 2nd place and can be a bit easier to use.
I do hope people see the fediverse as an alternative (note: Mastodon is not the entire fediverse). Remember, #BlueSky is not the solution, as I seen so far.