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@kissane Great piece. I've watched my entire industry bounce of off mastodon because of the UX.

Hundreds of my peers would like to leave twitter and have made accounts on one instance or another. But they left out of frustration that simple things like clicking a follow button would sometimes instead send them to a login page. And when they expressed concern or confusion about this, someone would helpfully tell them it's actually a feature of federation, that really it's like email.