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I've worked for a social media start-up before. In fact, I was an early employee at a well known one. I know how this goes.

Founders start with the best of intentions.

But then VCs start making demands. And at that point, startups go for the fastest, easiest method to acquire revenue growth. That is, if they want to stay on board.

A good many of them take their exit as soon as it becomes available. Just look at Instagram and WhatsApp.