Kit Rhett Aultman@JaedaCalaway I do think this is more of a "return to form" than anything else. I don't know that Bud Light has to compete with craft beers; ABI owns a ton of craft brands and skims profits from others by owning their supply chains. But there has been a resurgence in competition in the light beer space in the last couple of years. Interesting to note Budweiser keeps its "red meat American" brand image while Bud Light doesn't.
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