Mel CampbellFantastic essay by @pluralistic who for some time has been commenting on the “enshittification” of media.
He points out that the companies that target ads to you on social media probably have worse products. They spend so many resources surveilling their target audience that they have to cut corners on the product and make it more expensive.
It was kind of thrilling to me to ponder that old-fashioned print-style advertising, based on the product’s relevance to the contextual content around it, is cheaper, more effective and puts more control in the hands of media creators than the shit system of having to pay tech gatekeepers to even get your product in front of your customers.
“a privacy law, ad-tech breakups, app-store competition and end-to-end delivery would shatter the power of Big Tech and shift power to users, creative workers and media companies. These are solutions that don't just keep working if Big Tech goes away – they actually hasten that demise! What's more, they work just as well for big companies as they do for independents.”
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