Second, I changed the phrasing of my question. Instead of, "What is your preferred mode of travel...?" I asked, "What mode of travel did you choose last?"
I think this cuts down a lot on the social desirability bias in responses.
Second, I changed the phrasing of my question. Instead of, "What is your preferred mode of travel...?" I asked, "What mode of travel did you choose last?"
I think this cuts down a lot on the social desirability bias in responses.
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