Three times in client meetings with small businesses this week, I have quoted Jen Easterly's talk to CMU on security by design. Once, the SMB themselves brought it up, asking how they can improve their client security.
Just in case anyone's wondering if it's useful to have Jen's voice out there...her leadership of CISA and drive to improve infosec is directly and positively impacting cybersecurity in dockside coffee shops by sea ports and in warehouses south of the airport and with little services companies in rural Washington state.
Keep it up.