To clarify: Since blogging and then social media took off over the last 20 years, I've been approached several times by people wanting to know why others aren't liking their posts or following back as much as they are with the idea that everyone is supposed to like their stuff the same number of times. I tell them that likes and follows aren't transactional and they're not accountants, and 100% of the time they say this is a new idea and they just don't get it. I don't know why they come to me.